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Marketing methods to improve company strategy : , applied tools and frameworks to improve a company's competitiveness using a network approach /
by Neves, Marcos Fava.
Publication:
New York : Routledge, 2010
. viii, 127 p. :
23 cm.
Date:2010
Availability:
Copies available:
AUM Main Library
(2),
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Copycats : , how smart companies use imitation to gain a strategic edge /
by Shenkar, Oded.
Publication:
Boston, Mass. : Harvard Business Press, 2010
. 241 p. ;
22 cm.
Date:2010
Availability:
Copies available:
AUM Main Library
(2),
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Management strategy : , achieving sustained competitive advantage /
by Marcus, Alfred Allen,
Publication:
New York : McGraw-Hill Irwin, 2005
. xix, 196 p. :
24 cm.
Date:2005
Availability:
Copies available:
AUM Main Library
(2),
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